Lenticular images give the illusion of depth or motion as they’re viewed from different angles. They’re colorful, eye-catching, and often highly instructive. Take this fold-out selling tool we developed for laundry equipment manufacturer Milnor. The specialized slide chart calculates the benefits of their industrial top/tunnel transfer technology. The attached lenticular provides valuable clarification, offering a flat yet colorful “animation” of the transfer system in action. And because the piece folds completely flat to fit in an envelope, Milnor can use it as an all-in-one sales, direct mail, and training tool.