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Allstate used this flat-folding self-mailer to infuse its new IRA product announcement with dimensional depth. It opens into a 3D format that illustrates key “steps” to higher sales. And once it’s captured brokers’ attention, it alerts them to an Allstate sales toolkit that will follow in the mail. Popular fold-out format offers plenty of space for action-driving contact information, helpful support numbers and hotlinks, or eye-catching graphics.